No matter how great your product or service is, it won’t sell itself. To entice potential customers, you’ll need to know how to get people’s attention.
Possibly the single biggest reason professional photography is important is because it’s used as a competitive differentiator in the business world. Unsuccessful marketing of a business is often separated from successful marketing of businesses by the imagery they use.
Using generic photography can detract from consumer trust, because consumers can’t get to know you unless they can see you—As in, professional images of your actual premises, product, staff, etc.
Video is big—very big. According to Cisco, video will account for 82% of all internet traffic by the end of 2021, and it already accounts for about 73%. For the sake of exposure alone, your business should therefore be posting regular video content.