Akshay Kumar against Jennifer Aniston

"The pervasive use of the R-word, even in an off-the-cuff, self-deprecating manner, dehumanises people with intellectual disabilities and perpetuates painful stereotypes that are a great source of suffering and negative stigma,” an official of the games has been quoted as saying. Meanwhile, taking up the baton of this international uproar against Jennifer is Akshay Kumar the brand ambassador of Special Olympics Bharat. The Bollywood Khiladi is starting a novel campaign ‘Ban the R Word’ to demand a ban on the usage of the word ‘retard’. Akki has been deeply pained by the word’s usage. And he will leave no stone unturned to make ‘Ban the R Word’ sensitise people to be humane while referring to people with disabilities, specially children. Akshay will also root for highlighting the need to accept mentally and physically challenged people as equal society members and recognise and encourage their abilities.